The aim of the present research was to analyze the effect of networking on the sales performance of sports product brands with the mediating role of employee creativity and job satisfaction. The research method was practical in terms of purpose and correlational in nature, conducted through a survey. The statistical population included all employees of sports product brands in the city of Isfahan that their number, according to statistics from the Isfahan Clothing Manufacturers and Sellers Union, was approximately 816 people, and the sample size was 265 people based on the Cochran formula. The samples were selected using a stratified random sampling method based on geographical regions. The measurement tools in this study are the standard questionnaires of Networking of Dogan et al. (2019), Sales Performance of Matjaz et al. (2015), Job Satisfaction of Moradi (2020), and Creativity of Moghimi (2018). The validity and reliability of the questionnaires were confirmed (Cronbach's alpha coefficients for the networking scale was 0.84, creativity 0.75, job satisfaction 0.81, and sales performance 0.89). Data analysis was conducted at twolevels: descriptive and inferential statistics, structural Equation Modeling, and software SPSS version 26 and SmartPLS version 3. The results of the study showed that networking has the greatest impact on creativity (β=0.62) and job satisfaction (β=0.60) (p<0.001), while its direct impact on sales performance is less (β=0.26).Therefore, it is recommended that salesmanagers of products create appropriate networking and pay attention to creativity inprocesses and activities to improve job satisfaction and ultimately enhance the sales performance of theirbrand.