نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
The purpose of this research was to identify the consequences and antecedents of green entrepreneurship in sports businesses. The research method is qualitative (data-based theory). The statistical population of the present study were professors in the field of entrepreneurship, sports entrepreneurship, sports marketing, and sports entrepreneurs. For sampling, the snowball sampling method was used to conduct in-depth interviews. The research tool was an interview that was conducted with 17 people. The validity of the research instrument (interview) was examined and confirmed by the interviewees and then the expert professors, and intra-subject agreement method was used to measure the reliability. In order to analyze the data, the method of database theory was used. The findings of this research showed that the consequences of green entrepreneurship in sports businesses include: attracting financial resources for green entrepreneurship, legal and legal infrastructure, creating demand for green entrepreneurship in sports, teaching green entrepreneurship processes, institutionalizing the culture of sustainable development, improving Environmental factors were the use of green entrepreneurship capacities, promotion and promotion of green entrepreneurship to create entrepreneurial capacity, economic factors, social factors and cultural factors. Also, the antecedents of green entrepreneurship in sports businesses included improving the condition of human resources and labor in sports, expanding the interaction and common thinking between universities and industry, the growth of new jobs in sports business, economic development, environmental benefits and social benefits.
کلیدواژهها English