The purpose of this research was the effect of marketing intelligence on global branding with the role of moderating innovation in global markets (case study: Ardabil Beta Sports Company). The current research was applied research in terms of purpose and descriptive-analytical in terms of nature and content. The target population of this research was all the employees and managers and deputies of Beta Sports Ardabil Company (331 people). To determine the sample size based on Cohen's formula, the power of the test was 0.80 and the effect size was 0.20 equal to 296, and due to the existence of incomplete questionnaires, 277 questionnaires were analyzed. The measurement tools were standard questionnaires, which CR was greater than 0.7 and AVE was obtained, which indicates convergent validity, and MSV and ASV were smaller than AVE, which also indicates that the measurement tools have divergent validity. The reliability of Cronbach's alpha coefficients of the marketing intelligence questionnaire was 0.83, global branding was 0.88, and the innovation questionnaire in global markets was 0.76. To analyze the research questions, the structural equation model was used using SPSS19 and AMOS23 software. The findings of the research showed that marketing intelligence has a 0.19 effect on global branding, marketing intelligence has a 0.36 effect on global market innovation, and global market innovation has a 0.30 effect on global branding. Therefore, according to Baron and Kenny's table, we can conclude that this type of mediation is a partial mediation type.