The aim of the current research was to qualification of women's leisure time in the family with an approach based on physical activity in East Azerbaijan province. This research was applied in terms of purpose and in terms of field data collection, which was conducted with a qualitative approach based on the Grounded theory (Strauss and Corbin). The statistical population of this research was leisure experts as well as sports management experts, from whom statistical participants was selected in the form of a snowball to conduct an interview and the researcher reached information saturation after interviewing 15 people. The measurement tool consisted of a semi-structured interview with nine open-ended questions. In order to analyze the data, Strauss and Corbin's three-stage coding was used. The results of the research showed that the causal conditions include cultural factors, inhibiting factors and motivational factors, background conditions including facilities and equipment, the level of knowledge and characteristics of physical activities in the leisure program, intervening conditions including financial issues, management issues and cultural issues, strategies including educational, managerial and financial and the consequences included increasing vitality, increasing health, economic development and sustainable socio-cultural development. Therefore, according to the effective factors as well as the application of the strategies presented in the current research, it is possible to increase the quality and increase the physical activity in women's leisure time, so as to finally be able to increase vitality and health and economic and socio-cultural development.