نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسنده English
The purpose of t research was to investigate the effective factors in attracting active sports tourists in the country's Super League competitions. The current research was a descriptive research that was conducted in the form of structural equation analysis.The statistical population of the qualitative phase of the research includes 20 operational and line managers of the league organization and the population of the quantitative phase was all the spectators present in the country's Super League that , 250 active sports spectators were selected by random sampling. The research tool was the sports tourism questionnaire extracted from the qualitative phase of the research internal reliability was confirmed by Cronbach's alpha (α ≥ 0.78).to analyze the data, Lisrel software at the significance level (P ≤ 0.05) were analyzed. The results of the path analysis of the research model indicated that the event variable (LF=0.67), the infrastructure variable (LF=0.68) and the event variable (LF=0.66) have a direct effect on attracting tourists. Also, factors such as the healthy atmosphere of the sports hall, the presence of health-welfare facilities in the hall, and support for the desired team had the highest path coefficient. Therefore, it is suggested to the managers of the league organization and the municipal club of Gorgan, through the establishment of the fans' center and improving the quality of services in the sports hall, while attracting sports tourists, to have a good productivity from its economic consequences.
کلیدواژهها English