نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
Purpose:Global prestige and standing is a comprehensive phenomenon that is considered as one of the important components of communication between countries and nations at the diplomatic level, and for this reason it is important to know Irans status as a powerful country in the field of world ranking in this field.Based on this, the aim of this research is to investigate the effect of sports achievements on the reputation and global ranking in Iran.Methodology:The research methodology was qualitative,the data collection method continued through indepth interviews with 23 knowledgeable experts in the form of a snowball until theoretical saturation.To calculate the reliability of the conducted interviews,the within-subject agreement method was used, which showed high reliability in coding.Findings:The results of the research showed that the financial and economic,social,cultural,managerial, specialization,development of intelligent, political power, holding sports events, infrastructure,among other dimensions,were identified and influenced the development and reputation of Iran in the fields It is international.Strengthening the country's sports will improve the economic situation,develop power and win international sports seats, host important events, and bring international branding to our country's sports.Conclusion: According to the results,it can be said that in order to gain international recognition through success in sports events, measures such as; Hosting top and top sports as well as hosting countries with less political relations, building trust and facilitating the process of obtaining international seats with the successful presence of athletes and coaches in the world,whichultimately strengthens the country's sports,improves peace and friendship at home and abroad, improvesThe economic situation,
کلیدواژهها English