نوع مقاله : مقاله پژوهشی
عنوان مقاله English
نویسندگان English
The current research was carried out with the aim of identifying the obstacles and solutions for income generation of sports boards in Central Province. The method of the current research is qualitative and practical in terms of its purpose, which has identified and categorized the findings by benefiting from the open, central and selective three-stage coding method. Also, the research tool was semi-structured interviews, which used purposeful sampling and snowball methods to reach the target community. The research community included all directors and deputy heads of the Sports and Youth Department of Central Province, teachers, heads and deputy heads of sports boards, coaches, players and veterans. 10 people were purposefully selected to conduct interviews and obtain necessary information related to the research topic. Semi-structured interviews were used to collect information and analysis was done using MAXQDA2020 software. In relation to the obstacles in the field of income generation, three selective codes; The weakness of the management field, the weakness of the marketing field, and the weakness of the executive field by including seven core codes and three selective codes in connection with income generation strategies; Product-based capacities, entrepreneurship-based capacities and environment-based capacities were identified by including eight core codes. Therefore, according to the findings of the research, it can be concluded that generating income is necessary for the development, effective planning and maintaining the independence of sports teams, which is possible with the help of innovation in service delivery, entrepreneurship based on existing platforms and benefiting from the external environment.
کلیدواژهها English