Management and Entrepreneurship in Sport

Management and Entrepreneurship in Sport

Identification and ranking of factors affecting sports tourism entrepreneurship in the post-corona era

Document Type : Original Article

Authors
1 PhD in sports management
2 Assistant Professor, Department of Physical Education, Bandargaz Branch, Islamic Azad University, Bandargaz, Iran.
3 Master of Physical Education, Gorgan Branch, Islamic Azad University, Gorgan, Iran.
Abstract
The aim of the current research was to identify and rank the effective factors in sports tourism entrepreneurship in the post-corona era. The current research was a qualitative research that was conducted in the field. The statistical population of the research included knowledgeable experts and specialists in the field of entrepreneurship and sports tourism (university professors, managers of the General Directorate of Sports and Youth, and tourism experts). The non-random sampling method was purposeful and available. The data collection tool was semi-structured interviews. The content analysis method was used to analyze the data. The number of sample people was 18 until theoretical saturation was reached. According to the findings of the interview, 26 issues were identified in 5 infrastructural, economic, managerial, promotional, and legal solutions. Also, the findings of the research showed that management factors were the most important factors affecting sports tourism entrepreneurship in the post-corona era. Based on this, improving the ability of managers and developing infrastructural and economic factors and legal and legal support for entrepreneurs can be effective in the development of entrepreneurship in the field of sports tourism and ultimately lead to the improvement of employment and development of the sports industry.
Keywords

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