The purpose of this study is to present a comprehensive model for sports entrepreneurship by combining entrepreneurship theories with the unique characteristics of the sports industry. This research was conducted using a mixed-method approach (qualitative-quantitative). In the qualitative phase, data were collected through semi-structured interviews with 30 experts in sports management and entrepreneurship, and analyzed using open and axial coding methods. In the quantitative phase, the statistical population consisted of managers of sports organizations, academic professors, and active entrepreneurs in the sports field. Based on Morgan’s table, a sample size of 385 participants was selected. Data collection was carried out using a standardized questionnaire, whose validity was confirmed through the Content Validity Ratio (CVR) and reliability through Cronbach's alpha (α=0.91).

Data analysis was performed using Structural Equation Modeling (SEM). The findings revealed that causal conditions (such as innovation and entrepreneurial culture), contextual conditions (such as governmental support and technology), and strategic approaches (such as networking and digital marketing) have significant impacts on the success of sports entrepreneurship (p<0.05). Moreover, the proposed model demonstrated excellent fit indices (RMSEA=0.04, CFI=0.96).

This study highlights that integrating entrepreneurship theories with specific features of the sports industry—such as market dynamics, technological advancements, and social appeal—can contribute to sustainable development in sports-related businesses. The proposed model serves as a practical tool for policymakers, sports managers, and entrepreneurs to strategically plan in this industry.